Last updated: 19 October 2026
This Cookie Policy explains which cookies and similar technologies cphinsights.com, the website of CRACKIA LLC, uses and how you can control them. It is based on the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
1. What cookies are
Cookies are small files that a website stores in your browser to remember information about your visit. Some are strictly necessary for the website to work; others help us measure how the site is used or show advertising. This policy also covers similar technologies, such as pixels and the browser’s local storage.
2. How we manage your consent
When you first visit, we show a banner with options of equal prominence: Accept all, Reject all and Settings. Until you accept, we only use strictly necessary cookies. Continuing to browse or closing the banner is not consent.
You can change or withdraw your consent at any time using the “Cookie settings” link in the footer. We keep your choice for up to 13 months; after that, or if we change the cookies we use, we will ask you again.
For advertising we use a consent management platform certified by Google and compatible with IAB Europe’s Transparency & Consent Framework, which passes your choices to our advertising partners.
UK law now allows some analytics cookies to be used without consent. We still ask for your consent for Google Analytics, because Google may also use the data it collects for its own purposes.
3. Cookies we use
Strictly necessary (no consent needed)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm, cf_clearance | Cloudflare (third party) | Tell legitimate visitors from bots and protect the website | 30 minutes / up to 1 year |
| FCCDCF, FCNEC | Google (consent tool) | Store your cookie choices | 13 months / 1 year |
Analytics (consent needed)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google (third party) | Distinguish users for statistics | 2 years |
| _ga_LKYL265HYH | Google (third party) | Keep the session state in Google Analytics 4 | 2 years |
Advertising (consent needed)
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __gads, __gpi | Google (third party) | Serve ads, limit how often you see the same ad and measure ad performance | 13 months |
| __eoi | Google (third party) | Security and ad fraud prevention | 6 months |
| IDE, test_cookie | Google (doubleclick.net, third party) | Personalized advertising and checking whether the browser accepts cookies | 13 months / 15 minutes |
| rl_user_id, rl_anonymous_id, rl_group_id, rl_trait, rl_group_trait | ActiveView (third party) | Measure the website’s traffic and ad performance | 1 year |
| avUserId and other “av” keys (local storage) | ActiveView (third party) | Recognize the browser to measure and optimize advertising | Until deleted |
| _fbp, fr | Meta (third party, some pages only) | Measure visits that come from our ads on Facebook and Instagram | 90 days |
Advertising partners participating through the IAB Europe framework may set further cookies for the purposes you allow. The full list of partners and purposes is shown in the second layer of the cookie banner.
4. International transfers
Some third-party cookies involve Google and Meta processing data in the United States, with the safeguards described in our Privacy Notice.
5. Blocking or deleting cookies in your browser
In addition to our banner, you can delete or block cookies in your browser settings: Chrome, Firefox, Safari and Edge. If you block strictly necessary cookies, parts of the website may not work properly.
6. Contact
Questions about this policy: [email protected].